Felicia Alabi

Digital Marketing Executive | Executive Assistant | Content Strategist

Lagos, NG.

About

A highly creative and data-conscious Digital Marketing Executive with over 3 years of experience, specializing in growing brands across fashion, lifestyle, tech, and real estate. Expert in developing and executing high-impact marketing campaigns, managing social platforms, and producing high-performing video content to drive visibility through Meta Ads, SEO, and email funnels. Proven ability to provide comprehensive executive assistance, supporting founders with strategic scheduling, personal tasks, and creative logistics, ensuring seamless operations and project delivery.

Work

Dating App

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Social Media Manager

Lagos, Lagos, Nigeria

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Summary

Led content strategy, video campaigns, and community management for a rapidly growing dating app, driving user engagement and brand visibility.

Highlights

Orchestrated comprehensive content calendars and social media strategies, including video campaigns, to support the successful launch and growth of a dating app startup.

Produced and published high-performing reels, video ads, and graphic content, driving engagement and community growth across social platforms.

Leveraged Meta Business Suite to analyze performance metrics, optimizing content strategies for maximum reach and user engagement.

Religious Organisation

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Social Media Manager

Lagos, Lagos, Nigeria

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Summary

Planned and executed digital content strategies, including video promotions and event marketing, for a religious organization.

Highlights

Spearheaded the planning and execution of video promotions, launch campaigns, and monthly content calendars, enhancing organizational outreach and engagement.

Developed compelling visuals and video content specifically for event marketing, contributing to increased attendance and community participation.

Freelance

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Social Media Manager

Remote, ,

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Summary

Managed social media strategies for 7+ diverse client accounts, driving significant engagement and brand growth through compelling content.

Highlights

Managed social media strategy for 7+ diverse accounts (wellness, skincare, real estate, food), consistently delivering tailored content solutions.

Achieved a 120% increase in Instagram engagement within 90 days across multiple client accounts through strategic use of Reels and Story content.

Boosted a skincare client's engagement by 3x in 6 weeks utilizing trend-based video content, significantly expanding brand reach and visibility.

Designed high-impact visual and video content using Canva, Adobe, and CapCut, while actively managing community interactions and DMs to foster strong client-audience relationships.

Fashion, Lifestyle & Tech Brands

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Executive Assistant & Brand Support

Lagos, Lagos, Nigeria

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Summary

Provided critical executive assistance and brand support to founders across fashion, lifestyle, and tech sectors, enhancing operational efficiency and creative project execution.

Highlights

Streamlined complex schedules, travel plans, wardrobe coordination, and event logistics for multiple founders, significantly enhancing operational efficiency.

Coordinated and supported numerous content shoots and branding campaigns for creatives, ensuring seamless execution and alignment with brand objectives.

Managed sensitive communications and critical personal task lists, enabling founders to focus on strategic growth initiatives and core business functions.

Skincare, Hair, and Fashion Brands

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Content Creator

Lagos, Lagos, Nigeria

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Summary

Produced engaging video and graphic content for Instagram growth and product sales across skincare, hair, and fashion sectors.

Highlights

Created trend-aligned video and graphic content that significantly drove Instagram growth and increased product sales for skincare, hair, and fashion brands.

Developed, scripted, edited, and managed high-performing ad campaigns, skits, and User-Generated Content (UGC), enhancing brand visibility and conversion rates.

Education

Lagos State University

Lagos, Lagos, Nigeria
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B.Sc. Computer Science Grade:

Languages

English

Certificates

Social Media Marketing

HubSpot Academy

Instagram Reels Strategy

Foundr

AI Career Essentials

Microsoft x LinkedIn

Digital Marketing Professional

Unknown

Skills

Digital Marketing & Strategy

Social Media Management, Digital Marketing Strategy, Meta Ads, SEO, Email Marketing, Brand Campaign Coordination, Content Calendar Development, Performance Analytics, Community Growth, Audience Engagement.

Content Creation & Production

Video Creation, Video Editing, Reels Production, Video Ad Creation, Graphic Design, Scripting, User-Generated Content (UGC) Campaigns, Storytelling.

Tools & Platforms

Canva, Adobe Suite, CapCut, Meta Business Suite, Google Workspace, Trello, WhatsApp Business.

Executive & Administrative Support

Executive Support, Scheduling Management, Travel Coordination, Wardrobe Coordination, Event Logistics, Confidential Communication, Personal Task Management.